Social Media Facts

• Worldwide, people spend an average of 2 hours and 27 minutes per day on social media
• People mainly use social media for staying in touch with friends and family, filling spare time, and reading the news
• 50% of Instagram users say that they’ve clicked through to a brand’s website after viewing their Stories
• Instagram drives conversions. 92% of users say that they’ve acted in the moment after seeing a product on Instagram
• 2 in 3 people say that Instagram helps them to connect with brands
• 66% of Facebook users visit a local business page at least once a week
• People are 53% more likely to buy from a business using live chat
• In 2021, one third of Facebook’s users purchased on the platform, a number that’s expected to grow over the next few years
• People spend an average of 23.7 hours per month on YouTube
• 70% of viewers bought from a brand after seeing it on YouTube